Boryeong Mud Festival at South Korea
The Boryeong Mud Festival is an annual festival which started since 1998 in Boryeong, a small town around 200 km south of Seoul, South Korea. It takes place during the summer season. After starting the Mud Festival for first time, by 2007, the festival attracted 2.2 million visitors to Boryeong.
There were 16 kinds of mud cosmetics which are developed in Boryeong City in1996. It was tried to promote it, but those were not recognized and sold. So in July 1998, an initiative was taken by the festival to introduce Daecheon Beach as well as promote other tourist attractions, the Mud products and create a valuable image.